Antibiotic launch case study - GTP

- Training Manual

Marketing Plan - Level 2 > Antibiotic launch marketing plan

GROWtwoPRO pharma is a large growing international pharmaceutical company. It has a huge manufacturing facility in Badr city, ISO certified. In 2021 it was ranked 32 in the Egyptian Pharma market with a sale of LE 680 Mn and 38% growth over the previous year.