G R O W T W O P R O . . .

Hospital & Retail Business

Walid - Key Account Management

Key Account Management > Hospital & Retail Business

A comprehensive overview of Key Account Management (KAM) strategies within the pharmaceutical hospital and retail sectors, covering stakeholder mapping, complex decision-making processes, and tailored selling techniques. The content addresses specific dynamics of university and MOH hospitals, chain pharmacies, and private health insurance, while defining essential KAM skills and KPIs to drive long-term partnerships and business growth.

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