G R O W T W O P R O . . .
Experience
Product manager
Marketing BRKPHARMACEUTICALS
Heliopolis , Cairo May 2025 - Present
Job Description:
A pharmaceutical enterprise dedicated to pediatric nutritional supplements and medical formulations. Led the launch of a full company portfolio covering pediatric nutritional supplements and methyl folate formulations for pregnancy, from concept to commercialization Defined product positioning, branding, and scientific value propositions aligned with pediatricians, obstetricians, and gynecologists’ needs Conducted comprehensive market mapping and competitor analysis to identify unmet needs and differentiation opportunities Developed go-to-market strategies, pricing models, and promotional plans to ensure rapid market penetration Coordinated cross-functional execution with medical, regulatory, quality, supply chain, and sales teams to deliver timely launches Led scientific content development, including detail aids, visual aids, training materials, and launch presentations Oversaw sales force training and launch excellence programs to ensure strong field adoption and message consistency Monitored post-launch performance using KPIs and adjusted strategy to optimize growth, coverage, and prescription uptake
Product manager
Marketing MODERN EGYPT PHARMA
New cairo , Cairo Jan 2024 - Apr 2025
Job Description:
A pharmaceutical company specializing in a variety of medication solutions. Developed and executed comprehensive product strategies, resulting in a 10% increase in market share. Led multidisciplinary teams of over twenty members, optimizing workflows and reducing operational costs by 15%. Led initiatives to incorporate AI-driven solutions into current pharmaceutical products, thereby enhancing their functionality and improving user experience. Conducted ongoing user research and feedback mechanisms, resulting in a 30% increase in customer satisfaction. Collaborated with the marketing and sales teams to formulate effective go-to-market strategies, resulting in a 20% increase in annual revenue. Implemented new product management workflows, resulting in a 40% increase in team productivity.
Product manager
Marketing UNIPHARMA
Heliopolis , Cairo Jan 2020 - Dec 2023
Job Description:
Oversaw marketing and product strategy development for three significant GIT pharmaceutical brands: LANTANON (Lansoprazole), UNILOXAM (Levofloxacin), and IVERZINE (a rapidly expanding brand). Led the development and launch of key product features, increasing customer engagement by more than 50% Conducted comprehensive competitive market analysis, resulting in an increase of an additional 7% in market share. Established and sustained strategic partnerships with key stakeholders, thereby enhancing product reach and effectiveness. Managed the entire product lifecycle, from initial conception to post-launch refinement.
Education
  • Bachelor’s Degree , Pharmacy Suez Canal University

  • Grade: B From: Sep 2008 - May 2013 (4 Years)

  • Student Activities :

Training
  • Digital Marketing eyouth

  • 13 days - 40 hours Issues: Present

  • ID: Heba

    • Digital Marketing eyouth

    • 13 days - 40 hours Issues: Present

    • ID: Heba

Activities

N/A

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