This fast-track session equips sales supervisors with the essentials of pharma marketing so they can speak the same language as the brand team and build stronger cross-functional plans.

Key take-aways

• Sales vs Marketing clarified – focus, time horizon, push vs pull, and why customer orientation beats product obsession.
• SWOT in action – fill-in template links strengths, weaknesses, opportunities, threats directly to tactical priorities.
• Competitor dashboard – analyse sales volume, PPG, market share & historical trends to spot white space early.
• Rx analytics for targeting & positioning – use count, specialty, indication layers to refine doctor segmentation.
• Qualitative ↔ Quantitative objectives – connect brand image, differentiation & retention to PPG, MS % and P&L goals.
• Marketing Plan roadmap – Situational Analysis → Objectives → Strategy → Tactics (SOST) with live examples from the pharma market.