Sample Video
Lessons to be learned from this session are:
- Introduction to Marketing
Selling Vs Marketing concept
Marketing plan components - SOSTAC
Marketing roles and in Pharma industry
Product Manager skills requirements
Marketing Planning Orientation
By : Growtwopro
- 1- Trainining orientation of marketing program 15 minutes
- 2- Business & marketing evolution 10 minutes
- 3- Selling concept VS Marketing concept 35 minutes
- 4- Why we do a marketing plan 8 minutes
- 5- Marketing plan - SOSTAC Model 12 minutes
- 6- SOSTAC - Situational Analysis 11 minutes
- 7- SOSTAC - Objectives 16 minutes
- 8- SOSTAC - Strategy 24 minutes
- 9- Marketing Mix - 7 P’s 10 minutes
- 10- 4P’s VS 4C’s 12 minutes
- 11- Budgeting, Control and P&L 17 minutes
- 12- Product manager skills requirements 17 minutes
- 13- Marketing Q&A 11 minutes
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