Marketing Situational Analysis | GrowTwoPro

G R O W T W O P R O . . .

Sample Video

Lessons to be learned from this session are:

What is the marketing environment ?
Microenvironment and Macroenvironment
Product Life Cycle (PLC)
Boston Consulting Group matrix (BCG matrix)
SWOT analysis
TOWS analysis

Marketing Situational Analysis

1- Intro to situation analysis 9 minutes
2- Micro-environment analysis (Competitors - Suppliers - intermediaries - company - customer) 50 minutes
3- Macroenvironment analysis 26 minutes
4- Product Life Cycle (PLC) 31 minutes
5- BCG Matrix 27 minutes
6- SWOT & TOWS Analysis 15 minutes
7- Situational analysis case study 34 minutes
8- Situational analysis - Q&A 18 minutes

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Sophia

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