Sample Video
Lessons to be learned from this session are:
- Understand how to segment the market effectively and on which bases
- Learn how to target the attractive segments
- Position the brand differently in the mind of your customers
- Recognize the different strategic options available for growth (Ansoff’s grid)
Market Intelligence
By : Growtwopro
- 1- Learning outcomes.mp4 4 minutes
- 2- Case study orientation (Sales Part).mp4 5 minutes
- 3- Do you belive analysis should go first MACRO or MICRO 2 minutes
- 4- Define the high and low performance (CASE STUDY).mp4 16 minutes
- 5- Sales performance analysis and diagnosis (CASE STUDY).mp4 27 minutes
- 6- Orientation of the Territorial data sheet for product X.mp4 7 minutes
- 7- Territorial data analysis workshop and discussion.mp4 20 minutes
- 8- Sales geoshare contribution VS Market potentiality.mp4 10 minutes
- 9- When to use the national Market Share as a benchmark.mp4 3 minutes
- 10- The matrix of market share VS market potentiality.mp4 5 minutes
- 11- How to prioritize your actions using the territory matrix.mp4 6 minutes
- 12- Amended target breakdown according to market potentiality.mp4 3 minutes
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