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Sample Video
  1. Divide market, find focus. (Segmentation)
  2. Target attractive, viable segments. (Targeting)
  3. Position brand uniquely, clearly. (Positioning)
  4. Tailor message to customer needs. (Effectiveness)
  5. Focus means higher profits. (Benefit)
Segmentation , Targeting & Positioning

By : Mohamed Ragab Abdel Alim

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