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A structured overview of Territory Management principles in the pharmaceutical industry, detailing the complete cycle from territory analysis and segmentation (utilizing frameworks like the Loyalty Ladder and ABC technique) to targeting and execution. The content focuses on optimizing resource allocation, maximizing doctor coverage, and monitoring key performance indicators (KPIs) to enhance sales productivity and build sustainable professional relationships.

Territory Management

By : Ashraf Wagdy

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Jack Carter share link Yesterday with @Jack Piller and @Emily Stone at the concert of # Rock'n'Rolla in Ontario.
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