G R O W T W O P R O . . .
Sample Video

This topic teaches pharmaceutical marketing managers and commercial excellence teams how to execute comprehensive market audits using the SOSTAC® framework. It focuses on conducting systematic macroeconomic situational analysis via Porter's Five Forces, defining targeted medical customer personas, evaluating competitors, and synthesizing raw data into highly actionable SWOT/TOWS matrices.

SOSTAC & Situation Analysis

By : Mohamed Ragab Abdel Alim

© 2021. All rights reserved.

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