IMS & Inhouse Sales Analysis | GrowTwoPro

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This topic teaches pharmaceutical commercial excellence managers and business analysts how to leverage specialized healthcare market data to extract actionable insights. It focuses on mastering IMS/IQVIA report tracking and in-house data architecture, breaking down precise market classification mechanics, interpreting prescription (RX) data behaviors, and solving real-world commercial business cases to steer pricing and product positioning.

IMS & Inhouse Sales Analysis

By : Mohamed Ragab Abdel Alim

1 - IMS & Inhouse Sales Data Analysis - Objectives & Approach 36 minutes
2 - IMS & Inhouse Sales Data Analysis - Pricing 30 minutes
3 - IMS & Inhouse Sales Data Analysis - Terms & Definitions 31 minutes
4 - IMS & Inhouse Sales Data Analysis - Market Classification - Part 1 37 minutes
5 - IMS & Inhouse Sales Data Analysis - Market Classification - Part 2 35 minutes
6 - IMS & Inhouse Sales Data Analysis - RX Analysis. 34 minutes
7 - IMS & Inhouse Sales Data Analysis - Business Case 39 minutes

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