Situational Analysis | GrowTwoPro

G R O W T W O P R O . . .

Sample Video

Lessons to be learned from this session are:

Environmental scanning
BCG matrix and PLC
SWOT analysis
IQVIA/IMS sales analysis
IQVIA/IMS Rx index
Competitor analysis

Situational Analysis

1- Introduction of Situational analysis 8 minutes
2- What is the marketing environment 3 minutes
3- Microenvironment - Intermediaries 16 minutes
4- Microenvironment - Distributors 11 minutes
5- Microenvironment - Services agencies 1 minute
6- Microenvironment - the company 6 minutes
7- Microenvironment- customers 12 minutes
8- Questions of micro-environment part 12 minutes
9- Macroenvironment- Political 4 minutes
10- Macroenviornment - Economic 6 minutes
11- Macroenviornment - Technology 3 minutes
12- Macroenviornment - Social factors 1 minute
13- Macroenviornment - Legal factors 1 second
14- Questions on part of Macroenviornment 5 minutes
15- Product life cycle - Developmentmp 3 minutes
16- Product life cycle - Introduction 8 minutes
17- Product life cycle - Growth 2 minutes
18- Product life cycle - Maturity 1 minute
19- Product life cycle - Decline 2 minutes
20- PLC curve & Profit curve 2 minutes
21- PLC curve & type of customers 4 minutes
22- Questions on part of PLC 10 minutes
23- BCG Matrix analysis tool 7 minutes
24- BCG - Star product 2 minutes
25- BCG Matrix- Cash cow product 2 minutes
26- BCG Matrix - Dog product 1 minute
27- BCG Matrix - Question mark product 1 minute
28- BCG matrix - group exercise 8 minutes
29- Questions on Part of BCG Matrix 10 minutes
30- How to use BCG Matrix 6 minutes
31- SWOT Analysis 3 minutes
32- SWOT - Strengths 1 minute
33- SWOT - Weakness 1 second
34- SOWT - Opportunities 1 minute
35- SWOT - Threats 2 minutes
36- SWOT Exercise 9 minutes
37- TOWS Analysis 8 minutes
38- Types of sales data 1 minute
39- How to analyze internal sales data 7 minutes
40- What is IMS/IQVIA data 4 minutes
41- Types of IMS/IQVIA data 2 minutes
42- Important definitions of IMS/IQVIA data 6 minutes
43- How to read IMS/IQVIA sheets 16 minutes
44- How to analyze IMS/IQVIA data 16 minutes
45- IMS/IQVIA data analysis exercise 9 minutes
46- How to analyze IMS/IQVIA RX Index & How to analyze the Evolution Index 9 minutes
47- How to analyze the competitors 9 minutes

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