Sample Video
🔹 Key Learning Outcomes:
- Marketing Environment (Micro & Macro)
- PESTEL Analysis Applications
- Product Life Cycle & Portfolio Management
- BCG Matrix & Growth-Share Analysis
- SWOT & TOWS Strategy Development
- Sales Data & IQVIA (IMS) Analysis
- Competitor & Market Research Exercises
Situational Analysis
By : Growtwopro
- 1- Introduction of Situational analysis 8 minutes
- 2- What is the marketing environment 3 minutes
- 3- Microenvironment - Intermediaries 16 minutes
- 4- Microenvironment - Distributors 11 minutes
- 5- Microenvironment - Services agencies 1 minute
- 6- Microenvironment - the company 6 minutes
- 7- Microenvironment- customers 12 minutes
- 8- Questions of micro-environment part 12 minutes
- 9- Macroenvironment- Political 4 minutes
- 10- Macroenviornment - Economic 6 minutes
- 11- Macroenviornment - Technology 3 minutes
- 12- Macroenviornment - Social factors 1 minute
- 13- Macroenviornment - Legal factors 1 second
- 14- Questions on part of Macroenviornment 5 minutes
- 15- Product life cycle - Developmentmp 3 minutes
- 16- Product life cycle - Introduction 8 minutes
- 17- Product life cycle - Growth 2 minutes
- 18- Product life cycle - Maturity 1 minute
- 19- Product life cycle - Decline 2 minutes
- 20- PLC curve & Profit curve 2 minutes
- 21- PLC curve & type of customers 4 minutes
- 22- Questions on part of PLC 10 minutes
- 23- BCG Matrix analysis tool 7 minutes
- 24- BCG - Star product 2 minutes
- 25- BCG Matrix- Cash cow product 2 minutes
- 26- BCG Matrix - Dog product 1 minute
- 27- BCG Matrix - Question mark product 1 minute
- 28- BCG matrix - group exercise 8 minutes
- 29- Questions on Part of BCG Matrix 10 minutes
- 30- How to use BCG Matrix 6 minutes
- 31- SWOT Analysis 3 minutes
- 32- SWOT - Strengths 1 minute
- 33- SWOT - Weakness 1 second
- 34- SOWT - Opportunities 1 minute
- 35- SWOT - Threats 2 minutes
- 36- SWOT Exercise 9 minutes
- 37- TOWS Analysis 8 minutes
- 38- Types of sales data 1 minute
- 39- How to analyze internal sales data 7 minutes
- 40- What is IMS/IQVIA data 4 minutes
- 41- Types of IMS/IQVIA data 2 minutes
- 42- Important definitions of IMS/IQVIA data 6 minutes
- 43- How to read IMS/IQVIA sheets 16 minutes
- 44- How to analyze IMS/IQVIA data 16 minutes
- 45- IMS/IQVIA data analysis exercise 9 minutes
- 46- How to analyze IMS/IQVIA RX Index & How to analyze the Evolution Index 9 minutes
- 47- How to analyze the competitors 9 minutes
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