Sample Video
🔹 Key Learning Outcomes:
- Marketing & Management Orientation Concepts
- Brand Journey & SOSTAC Framework
- SWOT/TOWS Analysis Applications
- Market Definition & Leverage Points
- Competitive Strategy (Porter’s Model)
- Market Segmentation & Customer Insights
- IMS Data, KPIs & Evolution Index Usage
Anti-Diarrheal Marketing Plan
By : Growtwopro
- 1- Diapecta case overview 1 minute
- 2- Introduction of situational analysis - Diapecta Case 3 minutes
- 3- SWOT Analysis - Diapecta Case 11 minutes
- 4- TOWS Analysis - Diapecta Case 1 minute
- 5- IMS & RX Index analysis - Diapecta Case 6 minutes
- 6- Competitor analysis - Diapecta Case 1 second
- 7- Q&A in the part of Situational analysis 6 minutes
- 8- Case study insights in terms of Marketing Objectives - Diapecta Case 16 minutes
- 9- Setting objectives from the point of view of participants - Diapecta case 5 minutes
- 10- Setting objectives from the point of view of trainer - Diapecta case 11 minutes
- 11- Q&A in the part of objectives setting 4 minutes
- 12- Segmentation basis of Diapecta Case 10 minutes
- 13- Creating 3 hybrid of segment profiles 4 minutes
- 14- Selecting target market segment - Diapecta Case 3 minutes
- 15- Positioning statement of Diapecta Case 1 minute
- 16- Customer Buying Journey - Diapecta Case 10 minutes
- 17- Selecting leverage point & behavioral objectives - Diapecta Case 3 minutes
- 18- Q&A in the part of Customer Buying Journey - Diapecta Case 2 minutes
- 19- What is the drivers & barriers in the buyer persona of pharmacists? - Diapecta Case 9 minutes
- 20- Implementation plan template - Diapecta Case 4 minutes
- 21- Investment plan template - Diapecta Case 2 minutes
- 22- Q&A in the part of Implementation & Investment Plans 2 minutes
- 23- Selecting the right channel for pharmacists (Lower 80% tier) - Diapecta Case 2 minutes
- 24- Q&A in the part of channel choosing filter 1 minute
- 25- Team Exercise - How to calculate breakeven point using P&L Template 26 minutes
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