Sample Video
🔹 Key Learning Outcomes:
- Marketing Planning & Strategy Basics
- Market Segmentation & Variables
- Target Market Evaluation & Selection
- Positioning Concepts & Strategies
- Differentiation & Competitive Advantage
- Ansoff’s Growth Strategy Matrix
- Pharmaceutical Case Applications & Exercises
Tactics, Budget, Pricing, Places
By : Growtwopro
- 1- Brand manager is the orchestrator 4 minutes
- 2- VERY IMPORTANT POINTS - Roadmap 4 minutes
- 3- What are the primary marketing principles? 12 minutes
- 4- The five steps of marketing & business planning 4 minutes
- 5- What specific behavior of the target customer should we focus our action on? 9 minutes
- 6- Customer buying journey definition & potential customer list 3 minutes
- 7- The SEVEN steps of customer buying journey 5 minutes
- 8- Customer Buying Journey steps in the pharmaceutical industry 12 minutes
- 9- Successful pharma campaigns at different stages of the Customer Buying Journey 14 minutes
- 10- ZIPECHOL® example: What is the Customer Buying Journey? 12 minutes
- 11- Q&A in part of Customer Buying Journey 10 minutes
- 12- What are the Leverage points & behavioral objectives? 3 minutes
- 13- How to select the right leverage point in the tactical plan? 11 minutes
- 14- Summary of Buying Journey Steps 1 minute
- 15- ZIPECHOL® example: How to select the leverage points & behavioral objectives? 4 minutes
- 16- Q&A in the part of Customer Buying Journey & Leverage point 5 minutes
- 17- What are the components of the Buyer Persona template? 6 minutes
- 18- ZIPECHOL® example: What are the drivers & barriers in the Buyer Persona of GP Customer? 9 minutes
- 19- Q&A in the part of the Buyer Persona 2 minutes
- 20- What is the best approach to creating and executing a tactical plan? 5 minutes
- 21- What is the difference between the Implementation plan & an Investment plan? 1 minute
- 22- What is the components of the Implementation plan template? 2 minutes
- 23- ZIPECHOL® example: Implementation plan template 8 minutes
- 24- What is the components of the Investment plan template 1 minute
- 25- ZIPECHOL® example: Investment plan template 1 minute
- 26- What are the main three types of marketing metrics & KPIs? 6 minutes
- 27- Q&A in the part of Marketing Metrics 12 minutes
- 28- What is the components of the Tracking plan template? 3 minutes
- 29- ZIPECHOL® example: Tracking plan template 4 minutes
- 30- Go To Market (GTM) Strategy - How to select the right channels & tactics in your Marketing Plan 4 minutes
- 31- Types of Marketing Channels according to effectiveness & efficiency 7 minutes
- 32- What is a Go-to-market (GTM) strategy? 2 minutes
- 33- GTM Strategy: How to win the right market? 12 minutes
- 34- GTM Strategy: How to win the customer? 4 minutes
- 35- GTM Strategy - How to win the right channels? 6 minutes
- 36- GTM Strategy - How to apply filters template to choose the right channels for your customer 2 minutes
- 37- Q&A in the part of GTM 15 minutes
- 38- What is the Profit & Loss Statement (P&L) ? and what is the break-even point? 16 minutes
- 39- Which has a greater impact on net income: Increasing sales or Lowering marketing budget? 3 minutes
- 40- What is the 4 stages of the budget planning process? 3 minutes
- 41- How to calculate the marketing budget 17 minutes
- 42- What is the pricing? 9 minutes
- 43- What is the key considerable points in the pricing? 5 minutes
- 44- How to determine a rational value-based price? 3 minutes
- 45- How to define the pricing gap from the perspective of the customer? 1 minute
- 46- What is the guidance of pricing a newly launched product? 1 minute
- 47- What is the distribution pathway in the pharma industry? 3 minutes
- 48- What is the customer value analysis? 4 minutes
- 49- What are the main three types of distribution strategies? 8 minutes
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