Marketing Strategy | GrowTwoPro

G R O W T W O P R O . . .

Sample Video

Lessons to be learned from this session are:

Understand how to segment the market effectively and on which bases
Learn how to target the attractive segments
Position the brand differently in the mind of your customers
Recognize the different strategic options available for growth (Ansoff’s grid)

Marketing Strategy

1- About the trainer & learning outcomes 5 minutes
2- What is marketing planning? 3 minutes
3- What is the Marketing Strategy Concept? 4 minutes
4- What is the story of STP? 9 minutes
5- What is the sequence of STP? 2 minutes
6- What is the segmentation process? 8 minutes
7- How to identify the bases of segmentation? 10 minutes
8- PLAVIX® is a real example for Segmentation & Targeting 14 minutes
9- What are the characteristics of effective segmentation? 4 minutes
10- Checkpoints about the part of Segmentations 4 minutes
11- Group exercise - 4 cases for segmentation 23 minutes
12- Q&A in the part of Segmentation 10 minutes
13- How to evaluate the market segments? 10 minutes
14- Five factors to be considered in targeting 5 minutes
15- What is the positioning process? 4 minutes
16- Positioning examples for International Brands 9 minutes
17- Positioning examples for Pharmaceutical Brands 6 minutes
18- How to identify competitive advantages (POPs & PODs)? 8 minutes
19- How to choose the right competitive advantages? 7 minutes
20- How to write a positioning statement? 3 minutes
21- The five keys of positioning a pharmaceutical product 3 minutes
22- Group exercise - 4 cases of positioning statements 12 minutes
23- Ansoff grid (Growth Strategy Matrix) 7 minutes
24- Q&A in the part of marketing strategy 15 minutes

Marketing strategy: Segmentation, Targeting and Positioning

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Danile Walker

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Sophia

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Sophia

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