Sample Video
🔹 Key Learning Outcomes:
- Marketing Planning & Strategy Basics
- Market Segmentation & Variables
- Target Market Evaluation & Selection
- Positioning Concepts & Strategies
- Differentiation & Competitive Advantage
- Ansoff’s Growth Strategy Matrix
- Pharmaceutical Case Applications & Exercises
Marketing Strategy
By : Growtwopro
- 1- About the trainer & learning outcomes 5 minutes
- 2- What is marketing planning? 3 minutes
- 3- What is the Marketing Strategy Concept? 4 minutes
- 4- What is the story of STP? 9 minutes
- 5- What is the sequence of STP? 2 minutes
- 6- What is the segmentation process? 8 minutes
- 7- How to identify the bases of segmentation? 10 minutes
- 8- PLAVIX® is a real example for Segmentation & Targeting 14 minutes
- 9- What are the characteristics of effective segmentation? 4 minutes
- 10- Checkpoints about the part of Segmentations 4 minutes
- 11- Group exercise - 4 cases for segmentation 23 minutes
- 12- Q&A in the part of Segmentation 10 minutes
- 13- How to evaluate the market segments? 10 minutes
- 14- Five factors to be considered in targeting 5 minutes
- 15- What is the positioning process? 4 minutes
- 16- Positioning examples for International Brands 9 minutes
- 17- Positioning examples for Pharmaceutical Brands 6 minutes
- 18- How to identify competitive advantages (POPs & PODs)? 8 minutes
- 19- How to choose the right competitive advantages? 7 minutes
- 20- How to write a positioning statement? 3 minutes
- 21- The five keys of positioning a pharmaceutical product 3 minutes
- 22- Group exercise - 4 cases of positioning statements 12 minutes
- 23- Ansoff grid (Growth Strategy Matrix) 7 minutes
- 24- Q&A in the part of marketing strategy 15 minutes
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