Sample Video
🔹 Key Learning Outcomes:
- Marketing Basics & Management Concepts
- Brand Journey Framework (Where to Play, How to Win)
- Situational Analysis (SWOT, BCG, Market Definition)
- Customer Insights & Competitive Analysis
- SOSTAC Model (Situation, Objectives, Strategy, Tactics, Action, Control)
- Marketing Mix (7Ps) Applications
- IMS Terminology & Data Interpretation
SOSTAC: Marketing Plan Scheme
By : Growtwopro
- 1- Marketing management orientation 9 minutes
- 2- Marketing concepts 5 minutes
- 3- Brand journey 3 minutes
- 4- SOSTAC model 2 minutes
- 5- Situational analysis - Micro Enviornment 5 minutes
- 6- Situational Analysis - Macro environment 6 minutes
- 7- Situational Analysis - SWOT 6 minutes
- 8- Situational Analysis - BCG Matrix 3 minutes
- 9- Questions on the part of BCG Matrix 6 minutes
- 10- Buying process & leavarage points 8 minutes
- 11- Situational Analysis - Competitors analysis 2 minutes
- 12- Marketing definitions elements 19 minutes
- 13- Marketing Objectives 3 minutes
- 14- Marketing strategy & customer insights 20 minutes
- 15- Competitor assessment template 5 minutes
- 16- Benefits ladder 5 minutes
- 17- Examples of brochures slogans 4 minutes
- 18- Tactics & marketing mix 5 minutes
- 19- Visual aid components (Brochure) 1 second
- 20- Actions and marketing budget 3 minutes
- 21- IMS Definitions 2 minutes
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