Sample Video
🔹 Key Learning Outcomes:
- Forecasting Concepts & Importance
- Forecasting Horizons & Product Life Cycle Impact
- Qualitative & Quantitative Forecasting Methods
- Goal vs. Objective Setting & SMART Criteria
- Types of Marketing Objectives
- P&L & Financial Objective Setting
- Case Study: Market Plan Development for DIAPECTA
Marketing Objectives
By : Growtwopro
- 1- Differences between goal, objectives, strategy & tactics 6 minutes
- 2- Steps to set marketing goals 3 minutes
- 3- Influences on marketing objectives 6 minutes
- 4- Types of marketing objectives and examples 13 minutes
- 5- Things you must know when you setting the marketing objectives 10 minutes
- 6- Four steps for setting a quantitative objective 9 minutes
- 7- Importance of market research 2 minutes
- 8- What is the business aspiration 4 minutes
- 9- Three years forecasting plan & target phasing concept 4 minutes
- 10- Risk & opportunity in target setting 7 minutes
- 11- Questions on part of Setting objectives 9 minutes
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