Sample Video
Lessons to be learned from this session are:
- Pharma New Launches Best Examples and Lessons
- What makes the launch successful and failure
- Launch Categories
- Launch Phases
Launch excellence (Summary)
By : Growtwopro
- 1- Launch process and launches that made the difference 19 minutes
- 2- Pharma new launches best examples and lessons 7 minutes
- 3- Insights of launchs direction in the first 5 years 10 minutes
- 4- The best pharma launchs in Egypt 18 minutes
- 5- What makes luanchs successful and failure 16 minutes
- 6- Launch phases and the sequence of impact on customers 5 minutes
- 7-Launch planning phase and market research 26 minutes
- 8- Competitors and patients landscape 9 minutes
- 9- Patients and projection and benchmarking forcasting models 20 minutes
- 10- Zero-based Budgeting and sales force sizing strategy 20 minutes
- 11- Brand positioning and competitive advantage 10 minutes
- 12- Critical success factors and key business drivers 7 minutes
- 13- Pre-launch activities and customer engagement 11 minutes
- 14- Strategies and actions of the pre-launch phase 12 minutes
- 15-Luanch planning phase 8 minutes
- 16- Post launch and what makes luanch successfull or failure 21 minutes
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