Portfolio Management | GrowTwoPro

G R O W T W O P R O . . .

Sample Video

Lessons to be learned from this session are:

WHAT IS A PORTFOLIO?
Phases for Portfolio Management
Portfolio Evaluation
Principles of Portfolio Management.
Which Brands are relevant for which Customers
Theme Definition
Brand Portfolio Strategy
Managing The Brand Portfolio

Portfolio Management

1- Portfolio management orientation 10 minutes
2- What is portfolio and its concept 5 minutes
3- Types of portfolio 1 minute
4- Portfolio management and Portfolio planning 5 minutes
5- The two phases of portfolio management 6 minutes
6- Portfolio Evaluation: BCG Growth-Share Matrix 9 minutes
7- Portfolio Evaluation: PLC and Consumer Adoption Curve 1 minute
8- Portfolio Evaluation - Multiple factors 4 minutes
9- Grouping of Portfolio and how to decide 6 minutes
10- How to start the grouping of portfolio 8 minutes
11- Brand portfolio objectives 1 minute
12- How to determine the umbrella theme for the portfolio 14 minutes
13- Examples of portfolio theme 3 minutes
14- Grouping of portfolio :- Exercise 17 minutes
15- Brand Co-positioning 7 minutes
16- The three pilars of the brand co-positioning 21 minutes
17- The last step in the co-positioning process:- Patient Profile 5 minutes
18- Allocating sales resources to maximize results 3 minutes
19- Determining the number of Reps needed 3 minutes
20- Breakeven analysis and financial test 11 minutes
21- How to calculate number of medical reps required 4 minutes
22- How to win with the available resources 2 minutes
23- How to determine which brands should be discussed with each customer 2 minutes
24- Portfolio representative considerations 3 minutes
25- Portfolio promotional material 4 minutes
26- How to execute sales call of portfolio effectively 5 minutes
27- Portfolio management evaluation 4 minutes
28- Question and asnwers - Portfolio management 10 minutes

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Danile Walker

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Jason borne

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Sophia

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Sophia

we are working for the dance and sing songs. this video is very awesome for the youngster.

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