Sample Video
Lessons to be learned from this session are:
- WHAT IS A PORTFOLIO?
- Phases for Portfolio Management
- Portfolio Evaluation
- Principles of Portfolio Management.
- Which Brands are relevant for which Customers
- Theme Definition
- Brand Portfolio Strategy
- Managing The Brand Portfolio
Portfolio Management
By : Growtwopro
- 1- Portfolio management orientation 10 minutes
- 2- What is portfolio and its concept 5 minutes
- 3- Types of portfolio 1 minute
- 4- Portfolio management and Portfolio planning 5 minutes
- 5- The two phases of portfolio management 6 minutes
- 6- Portfolio Evaluation: BCG Growth-Share Matrix 9 minutes
- 7- Portfolio Evaluation: PLC and Consumer Adoption Curve 1 minute
- 8- Portfolio Evaluation - Multiple factors 4 minutes
- 9- Grouping of Portfolio and how to decide 6 minutes
- 10- How to start the grouping of portfolio 8 minutes
- 11- Brand portfolio objectives 1 minute
- 12- How to determine the umbrella theme for the portfolio 14 minutes
- 13- Examples of portfolio theme 3 minutes
- 14- Grouping of portfolio :- Exercise 17 minutes
- 15- Brand Co-positioning 7 minutes
- 16- The three pilars of the brand co-positioning 21 minutes
- 17- The last step in the co-positioning process:- Patient Profile 5 minutes
- 18- Allocating sales resources to maximize results 3 minutes
- 19- Determining the number of Reps needed 3 minutes
- 20- Breakeven analysis and financial test 11 minutes
- 21- How to calculate number of medical reps required 4 minutes
- 22- How to win with the available resources 2 minutes
- 23- How to determine which brands should be discussed with each customer 2 minutes
- 24- Portfolio representative considerations 3 minutes
- 25- Portfolio promotional material 4 minutes
- 26- How to execute sales call of portfolio effectively 5 minutes
- 27- Portfolio management evaluation 4 minutes
- 28- Question and asnwers - Portfolio management 10 minutes
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