Sample Video
At the end of this workshop, you will be able to:
- Develop a successful detailing aid
- Effectively brief your product and marketing message to the agency
- Evaluate the proposed alternative in terms of concept, visual, and slogan
- Choose the medical content of the detailing aid
- Manage the differences between printed and electronic detailing
Creating a successful brochure
By : Growtwopro
- 1- Detailing aid outlines 4 minutes
- 2- Detail aid tool in the marketing process 6 minutes
- 3- What is the detail aid 2 minutes
- 4- Do we depend on the left or right brain when creating detail aid 4 minutes
- 5- Product manager responsibilities in detail aid development 5 minutes
- 6- The five elements of an effective briefing for any marketing agency 16 minutes
- 7- What is the next after briefing the agency 2 minutes
- 8- The two theories of how customers get your idea 4 minutes
- 9- Behavioral learning theory: Classical conditioning with examples 15 minutes
- 10- Behavioral learning theory: Instrumental conditioning with examples 7 minutes
- 11- Cognitive learning theory and examples 9 minutes
- 12- Evaluate the proposed concepts alternatives - Practical examples 5 minutes
- 13- Evaluating the proposed slogans alternatives 5 minutes
- 14- The essential components on the front page of brochure 3 minutes
- 15- The components of clinical trials 16 minutes
- 16- Practical example of the clinical trial selection 4 minutes
- 17- Objectives Methods Results Conclusion of the clinical trials 13 minutes
- 18- What is the P value and how to utilize 4 minutes
- 19- The seven key questions to consider when selecting the clinical trial 7 minutes
- 20- Content of inner and back pages of the brochure 13 minutes
- 21- The check list of content revision task 6 minutes
- 22- How to manage the e-detailing 7 minutes
- 23- Seven tips to create a successful detail aid 6 minutes
- 24- Practical exercise of creating a brochure 16 minutes
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