Sample Video
Lessons to be learned from this session are:
- Pharma New Launches Best Examples and Lessons
- What makes the launch successful and failure
- Launch Categories
- Launch Phases
Launch excellence (Full)
By : Growtwopro
- 1- Outlines and intro - Launch excellence 2 minutes
- 2- Importance of launch excellence 2 minutes
- 3- International Launches that made the difference 16 minutes
- 4- Pharma new launches - best examples and lessons 8 minutes
- 5- The six months window is a precursors of success 5 minutes
- 6- Launching trend and probabilities of achievement 8 minutes
- 7- Best Pharmaceutical launches in Egypt 2013 to 2020 11 minutes
- 8- Group discussion of what makes launch sucessful and failure 14 minutes
- 9- The key insights of what makes launch success and failure 24 minutes
- 10- The four launch phases 3 minutes
- 11- Why customers are prescribing your product 6 minutes
- 12- Peer selling 11 minutes
- 13- Launch planning phase 2 minutes
- 14- Getting insights and market research process 6 minutes
- 15- KOL and Advisory Board 2 minutes
- 16- Practical examples of market research process steps 11 minutes
- 17- Forecasting exercise 13 minutes
- 18- Practical application of patient model forecasting method 29 minutes
- 19- The three types of forecasting methods 5 minutes
- 20- How to practice the forecasting technique using IMS sheets 35 minutes
- 21- Question and answers - Forecasting 6 minutes
- 22- Benchmarking model and patient landscape 3 minutes
- 23- Zero-based budgeting model 7 minutes
- 24- Sales force sizing strategy - classic approaches 3 minutes
- 25- Brand positioning 3 minutes
- 26- Competitive advantages and unique selling proposition 5 minutes
- 27- SOWT Analysis 1 minute
- 28- Key Business Drivers KBD and Critical Success Factors CSF 2 minutes
- 29- Brand strategy in one page 2 minutes
- 30- Pre-launch phase and activities 4 minutes
- 31- Customer engagement 4 minutes
- 32- Branding in pre-launch phase 4 minutes
- 33- Strategies to create Advocate KOL 1 minute
- 34- Launch phase 4 minutes
- 35- What will your competitors do to you 5 minutes
- 36- Post-launches strategies 2 minutes
- 37- Questions and asnwers - Launch excellence 23 minutes
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