Launch excellence (Full) | GrowTwoPro

G R O W T W O P R O . . .

Sample Video

Lessons to be learned from this session are:

Pharma New Launches Best Examples and Lessons
What makes the launch successful and failure
Launch Categories
Launch Phases

Launch excellence (Full)

1- Outlines and intro - Launch excellence 2 minutes
2- Importance of launch excellence 2 minutes
3- International Launches that made the difference 16 minutes
4- Pharma new launches - best examples and lessons 8 minutes
5- The six months window is a precursors of success 5 minutes
6- Launching trend and probabilities of achievement 8 minutes
7- Best Pharmaceutical launches in Egypt 2013 to 2020 11 minutes
8- Group discussion of what makes launch sucessful and failure 14 minutes
9- The key insights of what makes launch success and failure 24 minutes
10- The four launch phases 3 minutes
11- Why customers are prescribing your product 6 minutes
12- Peer selling 11 minutes
13- Launch planning phase 2 minutes
14- Getting insights and market research process 6 minutes
15- KOL and Advisory Board 2 minutes
16- Practical examples of market research process steps 11 minutes
17- Forecasting exercise 13 minutes
18- Practical application of patient model forecasting method 29 minutes
19- The three types of forecasting methods 5 minutes
20- How to practice the forecasting technique using IMS sheets 35 minutes
21- Question and answers - Forecasting 6 minutes
22- Benchmarking model and patient landscape 3 minutes
23- Zero-based budgeting model 7 minutes
24- Sales force sizing strategy - classic approaches 3 minutes
25- Brand positioning 3 minutes
26- Competitive advantages and unique selling proposition 5 minutes
27- SOWT Analysis 1 minute
28- Key Business Drivers KBD and Critical Success Factors CSF 2 minutes
29- Brand strategy in one page 2 minutes
30- Pre-launch phase and activities 4 minutes
31- Customer engagement 4 minutes
32- Branding in pre-launch phase 4 minutes
33- Strategies to create Advocate KOL 1 minute
34- Launch phase 4 minutes
35- What will your competitors do to you 5 minutes
36- Post-launches strategies 2 minutes
37- Questions and asnwers - Launch excellence 23 minutes

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Danile Walker

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Sophia

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