Sample Video
Lessons to be learned from this session are:
- Selecting & Prioritising Key Accounts
- Key Account Profiling
- Relationship Map
- Influencers’ Roles in the DMU
Account Selection & Profiling
By : Growtwopro
- 1- Key account management intro 10 minutes
- 2- Selecting and prioritising accounts - Criteria & Weight 22 minutes
- 3- Selecting and prioritising accounts - Scoring 18 minutes
- 4- Selecting and prioritising accounts - WORKSHOP 22 minutes
- 5- Account prioritisation matrix - strategy implication 22 minutes
- 6- Account profiling - relationship map 11 minutes
- 7- DMU profile 16 minutes
- 8- DMU Profile example 3 minutes
- 9- Recap and discussion - Account selection and profiling 14 minutes
© 2026. All rights reserved.