Sample Video
Lessons to be learned from this session are:
- Account journey
- Data generation
- Stakeholder mapping
- SWOT Analysis
- Key priorities
- Objectives and action plan
- Risk and mitigation
- Implement, review and monitor
Key account plan & monitoring
By : Growtwopro
- 1- Health care organizations types 6 minutes
- 2- KAM key terms and definitions 20 minutes
- 3- Key Account Manager main focus 15 minutes
- 4- Account journey 13 minutes
- 5- Customer retention 9 minutes
- 6- Account insights and types of information to be collected 17 minutes
- 7- Fact VS insights and examples 4 minutes
- 8- Account access situation 10 minutes
- 9- Territory and brick details 4 minutes
- 10- Stakeholder mapping 13 minutes
- 11- SWOT Analysis for each account 29 minutes
- 12- The key priorities of accounts 7 minutes
- 13- Setting goals and objectives for accounts with example 9 minutes
- 14- Action plan for each account and product 5 minutes
- 15- KPIs and Metrics of accounts 4 minutes
- 16- Risk assessment and mitigation plan 13 minutes
- 17- Key account management framework - Template sheet 4 minutes
- 18- KAM process - Wrap up and discussions 11 minutes
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