Sample Video
Lessons to be learned from this session are:
- Account Attractiveness profile [Real example]
- Account journey stages [Real example]
- Example of account data collected
- Job description of Key account specialist
- How to maximize the revenue from the accounts?
- Negotiation case study
KAM Cases studies discussions
By : Growtwopro
- 1- Assignments of account profiling and account journey stages and sphere of influence 23 minutes
- 2- Differences between Amiable and expressive personality and how to deal with each 9 minutes
- 3- Mention example of account data collected showing some facts and some insights 20 minutes
- 4- Mention an example of account’s risks could be mitigated or could be accepted 3 minutes
- 5- Give an example of priority and priority development and maintenance accounts 9 minutes
- 6- Risk management case study 5 minutes
- 7- Account performance case study 30 minutes
- 8- Account analysis case study -KAM 5 minutes
- 9- Quotation sheet application - KAM 10 minutes
- 10- How to maximize the revenue from the accounts 2 minutes
- 11- Describe a real example of the key account management structure 3 minutes
- 12- KAM questions and answers 31 minutes
- 13- Negotation roleplay case study - Key Account Management 1 hour 5 minutes
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