Sample Video
Lessons to be learned from this session are:
- Definition of Digital Marketing
- History of Digital Marketing
- Digital Marketing Channels
- Website Importance
- Types of Ads by Objectives & KPIs
- Buyer persona
- B2B vs B2C funnels
- Digital marketing department structure
- Case study
Digital Marketing Orientation
By : Growtwopro
- 1- Digital marketing and its history 8 minutes
- 2- Digital marketing channels 25 minutes
- 3- Webiste - SEO - PPC - SEM 8 minutes
- 4- Content marketing, E-mail marketing and Social Media Ads 16 minutes
- 5- Power of social media - Data analytics 31 minutes
- 6- Objectives and Key Performance Indicators - KPIs 17 minutes
- 7- Buyer journey and Buyer persona 19 minutes
- 8- B2C vs B2B 10 minutes
- 9- Digital marketing department structure 4 minutes
- 10- Digital marketing plan template - Case study 18 minutes
- 11- Digital marketing questions and answers 10 minutes
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