Sample Video
Lessons to be learned from this session are:
- What is a campaign
- Steps of campaign development
* Mind readiness
* Message decisions
* Means-End conceptualization
* IMC mix - Budget allocation
- Production
- Implementation
Crafting a marketing campaign
By : Growtwopro
- 1- What is a campaign 10 minutes
- 2- Campaign development and readiness stages of minds 8 minutes
- 3- Message theme and message strategies 13 minutes
- 4- Types of appeal and the executional framework 34 minutes
- 5- Spekesperson and slogan or tagline 14 minutes
- 6- Setting the promotional strategy - Optimizing the IMC mix 35 minutes
- 7- Crafting a campaign methodology - summary 8 minutes
- 8- Marketing campaign - case study 31 minutes
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