Pharmaceutical Marketing Plan | GrowTwoPro

G R O W T W O P R O . . .

Sample Video

Lessons to be learned from this session are:

Situational analysis
Objective setting
Strategy (STP)
Tactics
Budgeting
Control

Pharmaceutical Marketing Plan

1- Situational analysis: Environmental scanning "Micro and Macro" 1 hour 10 minutes
2- Situational analysis: SWOT analysis and PLC "Product Life Cycle" 54 minutes
3- Situational analysis: BCG matrix 31 minutes
4- Situational analysis: Internal data analysis 1 hour 2 minutes
5- Situational analysis: External data and market analysis "IMS" 41 minutes
6- Situational analysis: Competitors and RX analysis 34 minutes
7- Situational analysis: Guidelines of presenting data analysis 17 minutes
8- Situational analysis: Antibiotic case study 45 minutes
9- Situational analysis: Antidiarrheal and PPI cases studies 1 hour 3 minutes
10- Objective setting: Introduction to forecasting 1 hour 7 minutes
11- Objective setting: Forecasting methods 59 minutes
12- Objective setting: Example of forecasting 4 minutes
13- Objective setting: In-market product and new products forecasting 55 minutes
14- Objective setting: Forecasting methods applications and case study 1 hour 29 minutes
15- Objective Setting: Forecasting workshop (1st Part) 1 hour
16- Objective Setting: Forecasting workshop 2nd Part 23 minutes
17- STP: Marketing strategy concept 10 minutes
18- STP: Segmentation 44 minutes
19- STP: Targeting 29 minutes
20- STP: Brand Positioning and Positioning statement 1 hour 3 minutes
21- STP workshop 1 hour
22- Tactics: (Tactics VS strategy) 36 minutes
23- Tactics: Product tactics 31 minutes
24- Tactics: Pricing and distribution 59 minutes
25- Tactics: Promotion & IMC 30 minutes
26- Tactics: Tactical plan outputs 1 hour 27 minutes
27- Tactics: Implementation and impact metrics and archive part 34 minutes
28- Budgeting: The best two approaches 43 minutes
29- Budgeting: Detailed expenses template (Centralized and per region) 46 minutes
30- Budgeting: Detailed expenses sheet (application and exercise) 43 minutes
31- Budgeting: Case study and application 1 hour 9 minutes
32- Marketing Plan Control (Template) 30 minutes

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Sophia

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