Sample Video
Lessons to be learned from this session are:
- Situational analysis
- Objective setting
- Strategy (STP)
- Tactics
- Budgeting
- Control
Pharmaceutical Marketing Plan
By : Growtwopro
- 1- Situational analysis: Environmental scanning "Micro and Macro" 1 hour 10 minutes
- 2- Situational analysis: SWOT analysis and PLC "Product Life Cycle" 54 minutes
- 3- Situational analysis: BCG matrix 31 minutes
- 4- Situational analysis: Internal data analysis 1 hour 2 minutes
- 5- Situational analysis: External data and market analysis "IMS" 41 minutes
- 6- Situational analysis: Competitors and RX analysis 34 minutes
- 7- Situational analysis: Guidelines of presenting data analysis 17 minutes
- 8- Situational analysis: Antibiotic case study 45 minutes
- 9- Situational analysis: Antidiarrheal and PPI cases studies 1 hour 3 minutes
- 10- Objective setting: Introduction to forecasting 1 hour 7 minutes
- 11- Objective setting: Forecasting methods 59 minutes
- 12- Objective setting: Example of forecasting 4 minutes
- 13- Objective setting: In-market product and new products forecasting 55 minutes
- 14- Objective setting: Forecasting methods applications and case study 1 hour 29 minutes
- 15- Objective Setting: Forecasting workshop (1st Part) 1 hour
- 16- Objective Setting: Forecasting workshop 2nd Part 23 minutes
- 17- STP: Marketing strategy concept 10 minutes
- 18- STP: Segmentation 44 minutes
- 19- STP: Targeting 29 minutes
- 20- STP: Brand Positioning and Positioning statement 1 hour 3 minutes
- 21- STP workshop 1 hour
- 22- Tactics: (Tactics VS strategy) 36 minutes
- 23- Tactics: Product tactics 31 minutes
- 24- Tactics: Pricing and distribution 59 minutes
- 25- Tactics: Promotion & IMC 30 minutes
- 26- Tactics: Tactical plan outputs 1 hour 27 minutes
- 27- Tactics: Implementation and impact metrics and archive part 34 minutes
- 28- Budgeting: The best two approaches 43 minutes
- 29- Budgeting: Detailed expenses template (Centralized and per region) 46 minutes
- 30- Budgeting: Detailed expenses sheet (application and exercise) 43 minutes
- 31- Budgeting: Case study and application 1 hour 9 minutes
- 32- Marketing Plan Control (Template) 30 minutes
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