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Sample Video
Lessons to be learned from this session are:
Situational analysis
Objectives settings
Strategy
Tactics, Budgeting & Control
Marketing Management Applications
By :
Growtwopro
Videos
22 videos
1- Situational analysis - Assessment questions
21 minutes
2- Situational Analysis - Macroenvironment
18 minutes
3- Situational analysis - Sodium-glucose Cotransporter-2 SGLT Case study
1 hour 17 minutes
4- Situational analysis - Pantoloc case study
1 hour 46 minutes
5- Situational analysis - BCG Matrix
8 minutes
6- Situational analysis - Questions and answers
36 minutes
7- Marketing objectives - Methodologies
42 minutes
8- Marketing objectives - Forecasting exercise for an existing product
1 hour 36 minutes
9- Marketing objectives - Forecasting exercise for a newly launch product
23 minutes
10- Marketing objectives - Forecasting group exercise
28 minutes
11- Strategy - Orientation and Statement
41 minutes
12- Strategy - Plan of action
16 minutes
13- Strategy - Landscape exercise
1 hour 9 minutes
14- Strategy - Universal List Data exercise
30 minutes
15- Strategy - Recap and Discussions
43 minutes
16- Tactics - How to think about marketing
13 minutes
17- Tactics - Specific behavior of target customer
1 hour 10 minutes
18- Tactics - Selected leverage point and behavioral objectives
33 minutes
19- Tactics - Implementaion and investment plan
25 minutes
20- Tactics - Marketing metrics
44 minutes
21- Diuretic Marketing Case Study Orientation
30 minutes
22- Diuretic marketing plan group discussion
2 hours 40 minutes
Files
15 files
Situational Analysis applications
Marketing Assessment case study
Objective settings case study - sales analysis
Marketing objectives
ORAL FLUOROQUINOLONES - Floxguard Case - Sales analysis
Marketing Strategy
Diabetes market overview
Universal customer list data per specialisty
Tactics, Budgeting and Control
Tactics, Budgeting and Control Case study
IMS Case Tactics, Budgeting and Control
OLMEGROW - Marketing Case Study
OLMEGROW Case sheet - ANGIOTENS II
C09C0 ANGIOTENS-II ANTAG. PLAIN - Sales data
ANGIOTENS II - RX Analysis - Product & Market Specialty
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