ASMAFREE Business Case

Mohamed Ragab Abdel Alim - Marketing

Marketing Management > Segmentation , Targeting & Positioning

This presentation, titled "ASMAFREE Business Case" by Mohamed Ragab, outlines the key pharmacological principles behind asthma treatment, serving as the foundational context for the subsequent business strategy. The second slide details four primary classes of asthma medications, including Short and Long-Acting Inhaled Beta 2 Agonists (like salmeterol and formoterol, with VENTOLIN as a common example), Inhaled Corticosteroids (such as fluticasone and budesonide, often used in combination therapies), Short and Long-Acting Inhaled Muscarinic Antagonists (Anticholinergics like ipratropium and tiotropium), and Leukotriene Receptor Antagonists (such as montelukast and zafirlukast). This structure ensures the audience understands the current therapeutic landscape before the presentation dives into the specific market positioning and strategy of the ASMAFREE product.