Sample Video
Lessons to be learned from this session are:
- Introduction to Commercial Excellence
- Customer Segmentation and Targeting
- S&T exercise
- Key Performance Indicators
- Sales Performance Metrics
Sales Force Effectiveness - SFE
By : Growtwopro
- 1- Commercial excellence (Objective , Vision & Strategy) 17 minutes
- 2- SFE is a Hub for business & (Organogram example) 11 minutes
- 3- Scope of business (Sales force effectivess) 15 minutes
- 4- Sales performance metrics 31 minutes
- 5- Market sales company 13 minutes
- 6- Market sales brand level 9 minutes
- 7- Market sales territory 25 minutes
- 8- Exercise (Market sales) 27 minutes
- 9- Different functions of SFE department 15 minutes
- 10- Key definitions for Customer Segmentation & Targeting Task (S&T) 16 minutes
- 11- The 1st step of S&T - Defining the universe 11 minutes
- 12- The 2nd step of S&T - Profiling the customers 7 minutes
- 13- Targeting and reallocating resources 7 minutes
- 14- S&T Exercise & Full Time Equivalent (FTE) 25 minutes
- 15- Key Performance Indicator (KPIs) 25 minutes
- 16- KPIs exercise 14 minutes
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